Full Job Description
Job Title: Digital Content Strategist
Location: Brunswick, Georgia
Company: Amazon
Amazon, a global leader in e-commerce and technology, is looking for a passionate and innovative Digital Content Strategist to join our team in Brunswick, GA. If you are driven by creativity, analytics, and a desire to make an impactful contribution through digital content, we would love to hear from you!
About Amazon
At Amazon, we strive to be Earth's most customer-centric company. We assist our customers in finding and discovering anything they might want to buy online and endeavor to offer our customers the lowest possible prices. Our employees are at the forefront of technology and innovation. This is your chance to be part of a team that is highly diverse, collaborative, and committed to excellence.
Position Overview
The selected Digital Content Strategist will play a crucial role in enhancing our brand presence and driving customer engagement through strategic content development and management. This role involves creating, curating, and managing content across multiple platforms to support our marketing initiatives, drive traffic, and maximize conversion rates.
Key Responsibilities
- Develop and implement effective content strategies that align with the goals of the marketing department and overall company objectives.
- Conduct thorough audience research to understand customer preferences, behavior, and pain points, tailoring content to meet their needs and expectations.
- Collaborate with product, marketing, and design teams to create rich, engaging, and informative content designed to support various stages of the customer journey.
- Create a content calendar that serves as an operational guide to organize all content efforts across channels including social media, blogs, and email marketing.
- Optimize content for SEO, using targeted keywords effectively to enhance visibility, increase organic traffic, and attract more visitors to our digital platforms.
- Utilize analytics tools to track content performance and make data-driven decisions to refine strategies, improve engagement, and increase conversion rates.
- Manage a team of content creators, providing them with guidance, support, and feedback to ensure high-quality content output.
- Stay updated with industry trends, best practices, and emerging technologies to ensure Amazon remains at the forefront of digital content strategy.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Proven experience working as a Digital Content Strategist or in a similar role, preferably within a fast-paced environment.
- Strong understanding of content marketing principles, SEO best practices, and digital marketing tools.
- Exceptional writing, editing, and proofreading skills, with a keen eye for detail and quality.
- Familiarity with content management systems (CMS) and basic HTML is preferred.
- Excellent project management skills with the ability to manage multiple projects simultaneously under tight deadlines.
- Strong analytical skills with the ability to interpret data and metrics to inform strategy.
- Creative thinker with the ability to develop compelling content ideas that resonate with the target audience.
What We Offer
In return for your expertise and dedication, Amazon offers a competitive salary and the following benefits:
- Comprehensive health insurance packages.
- 401k retirement plan options with company matching.
- Generous paid time off (PTO) and flexible work schedules.
- Continuous learning and development opportunities to help you grow your career.
- An inclusive and collaborative work environment that fosters diversity.
Why Brunswick?
Brunswick, located on the southeastern coast of Georgia, offers a unique blend of coastal charm and cultural richness. From beautiful beaches to vibrant historical districts, there’s plenty to enjoy when you’re not at work. Our city provides a supportive community for professionals and is known for its southern hospitality. Whether you enjoy outdoor activities, unique dining experiences, or exploring local arts and culture, Brunswick has something for everyone.
How to Apply
If you are ready to take the next step in your career and contribute your expertise as a Digital Content Strategist at Amazon, we want to hear from you! Please submit your resume and a cover letter detailing your qualifications, experiences, and what makes you a great fit for this role.
Join Amazon in Brunswick and be part of a dynamic environment where your ideas will help shape our digital content and, ultimately, our success!